5 Reasons Why Authors Should Invest in Custom Artwork

Let’s be real, people DO judge books by their covers!

Many readers won’t even give your book a second look if it seems boring or generic, regardless of how wonderful your story is.

A recent poll found that 57% of people buy books based on their covers alone, while 80% avoid books for the same reason. 

So, if you want people to read your work, you must be thinking, what’s the key?

Custom artwork 

A professionally designed custom artwork cover and illustrations can have a major effect on the sales of your book, from increasing reader engagement to improving its exposure. 

Interested to know more about it? 

So read this Whimsitoons blog till the end to explore the top 5 reasons why custom artwork is one of the best investments an author can make.

What Is Custom Artwork?

Custom artwork is a customized visual creation made to fit the particular requirements, preferences, and style of the client. 

Authors can expect unique artwork or cover designs made specifically for their book that reflects their vision, genre, and topic!

5 Reasons Authors Should Invest in Custom Artwork

Reason 1: Custom Artwork Makes Your Book Stand Out 

Custom artwork guarantees that your book differentiates itself from the number of generic stock images and template-based covers.

Children’s books, graphic novels, and fantasy genres are notably improved by personalized art, which provides a unique visual experience and contributes extensive detail. 

Example: 

Consider a bestseller like the Harry Potter series by J.K. Rowling, which features custom illustrations that add to its charm and make it instantly recognizable.

Reason 2: Enhances Storytelling & Reader Engagement 

Custom artwork enhances the story’s appeal by introducing an extra layer of visual content that attracts readers deeper. 

Infographics and custom diagrams are employed to simplify complicated details, which boosts the visual appeal and understanding of the content, even in nonfiction books.  

Example: 

An illustrated edition of classic novels (such as Alice’s Adventures in Wonderland) provides readers with a timeless experience. 

Reason 3: Strengthens Your Brand as an Author 

Custom artwork helps to create a consistent and professional brand identity that extends across book covers, author websites, social media, and promotional materials.

By continuously including unique visuals and branding design components, you create a distinct look that sets you apart from other authors.

This is especially important for series authors because original artwork creates visual continuity and increases brand memory among readers.

When people identify high-quality artwork with an author’s work, they are more likely to recognize and buy future works.

Reason 4: Boosts Book Sales & Marketing Potential 

A compelling visual component is essential for promoting a book, and custom artwork plays a significant role in promotional tactics.

High-quality artwork can significantly influence the appeal of your book, potentially resulting in increased sales and a more favorable return on your investment.

Influencers, book reviewers, and media outlets are likely to show greater interest in your book if it features a distinctive cover and includes images within its pages.    

Reason 5: Long-Term Investment That Increases Book Value 

Custom artwork is an investment that will help your book last, unlike stock photos or basic designs. 

High-quality artwork and creative cover designs hold their value over time, making your book more appealing to collectors and libraries.

Authors who own the original artwork don’t have to worry about licensing problems and have full creative control over future editions or special releases. 

Custom art can also raise the value of signed copies and limited edition prints, turning your book into a sought-after collector’s item.

The Role of Custom Artwork in Different Book Genres

Custom artwork is especially useful for a wide range of book types, which all benefit from having unique visual components such as:

• Children’s Books: Children’s Book Illustrations are essential, as they help young readers visualize the story and develop a connection with the characters.
• Fantasy & Science Fiction: Detailed artwork brings imaginative worlds, creatures, and technologies to life.
• Nonfiction: Custom diagrams, infographics, and visual representations of concepts improve comprehension and engagement.

How to Find & Work with a Professional Illustrator

Working with the right illustrator is key to achieving high-quality custom artwork that aligns with your book’s vision. 

Here are some steps to ensure a successful collaboration:

1. Define Your Needs & Budget

Before you work with any book illustration services, decide what kind of custom art you need (for example, a cover design, character sketches, or a map) and how much you can spend.

Professional artists charge different amounts, so being clear about your budget helps you find the right one. 

2. Research & Shortlist Illustrators

Explore artists for custom artwork in US on different platforms to look for an artist portfolio whose style aligns with your book’s theme and genre.

3. Communicate Clearly

Once you’ve selected an illustrator, provide a detailed creative brief. 

This should include:

• A description of your book and target audience
• Specific visual references or inspirations
• Color schemes, mood boards, and any essential design elements

Clear communication ensures that the final artwork matches your expectations.

4. Review Drafts & Provide Feedback

Most illustrators provide drafts of custom artwork design before finalizing the artwork. 

Use this chance to give helpful Feedback and ask for any changes that are needed to make sure the design fits your needs.

5. Secure Rights & Contracts

Before signing any agreement with custom artwork services, discuss the licensing rights. 

Make sure your marketing materials and book cover have full usage rights. 

Conclusion 

Custom artwork enhances the plot, increases sales potential, and, over time, makes your book more valuable.

Whether you work for a publishing house or self-published, including original and creative artwork in the design of your book will have a significant influence in every possible way. 

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