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How to Create 2D Animated Explainer Video that Simplifies Complex Concepts for Your Audience

According to the research, animation has the power to captivate and engage viewers in a fun and engaging manner.

Using 2D animated explainer videos can turn the most boring topics into interesting ones. Animated explainer videos can also simplify complicated ideas and make them easier to understand, which in turn helps the audience better grasp your business or product. 

Interested in learning more about 2D animated explainer videos and what is the B2B explainer video cost? Then stick with us until the conclusion if you don’t want to miss any details. 

As in this Whimsitoons blog, we will walk you through the process of how to create 2D animated explainer video and how to choose the best 2D animation explainer video company.  

What Is 2D Animated Explainer Video & Its Cost?

A 2D animated explainer video is a technique for making objects move in a two-dimensional space from one place to another. 

These are short-form videos which are mostly used for marketing purposes.

However, this is not the only purpose of these explainer videos.

They also help convey emotions and messages and make complex concepts clear to the audience within a time span of 60 to 120 seconds (which is the time limit for these videos).  

A B2B explainer  video can cost anything from $500 to more than $20,000 per minute.

What Are The Drawbacks & Benefits Of Explainer Videos?

Below, we’ve outlined a table for the drawbacks and benefits of explainer videos so you can decide if they are worth it or not. 

Benefits

Drawbacks

It simplifies complex ideas

It is not suitable for every type of business and products.

Best to grab the audience’s attention visually and emotionally

It takes a lot of time to create

Helps boost SEO and traffic

It can be ineffective if not well-targeted

It easily showcases products/services

Poor quality videos may harm brand image

How Do 2D Animated Explainer Videos Help Businesses In Simplifying Complex Concepts?

The name “2D animated explainer video” is self-explanatory, which shows that they focus on explaining complex topics with ease by simply using creative 2D animation for storytelling of difficult subjects through engaging animated explainer videos.

Below, we’ve highlighted three key components that will help you understand more about these 2D animated videos and how they simplify complex concepts.  

  • Detailed

Create 2D animated explainer videos because they are detail-oriented, which helps the audience grasp the concept of the topic easily. 

For example: 

If you want to educate your audience about any medical procedure, then it is advised to create 2D animated explainer video. 

Through this animated video, just like this PT, you can define the pre- and post-medical procedure for your audience just like this:

  • Doesn’t lose the track

The good thing about these videos is that they don’t lose track and keep their focus on the main topic from start to end. 

This way, people grasp the concept easily without losing interest. 

  • Visual aid

The visual aid helps to keep the audience interested. As we all know, what could be interesting in a medical procedure-related video? 

But by incorporating 2D animation into the explainer videos, you can instantly capture the interest of your viewers, even on the dull topics.  

Process To Create 2D Animated Explainer Video To Simplify Complex Concept For Your Audience – Step-by-Step 

The process of creating 2D animated videos is not rocket science; it is quite an easy process.

So, if you want to create 2D animated explainer video to simplify a complex concept for your audience, follow the steps outlined below.   

Step 1: Create Brief Questionnaire

First, you need to create and send a brief questionnaire to your client, which will help you learn their idea for the video, such as: 

  • Who is their target audience? 
  • What will be the tone of their video?
  • What service do they want you to promote with this video?
  • How do they want you to incorporate their brand into it?

Step 2: Write Down A Script

Once you have a questionnaire, you’ll have a clear idea of how to write a script for your client. 

Make sure your script is well-written and does not skimp on important details. The script will help you decide on the visuals for your explainer video. 

Step 3: Create a Visual StoryBoard

The visual storyboard will help you to align your script in a manner that will give you the final overview of your whole story before you create 2D animated explainer video out of that. 

Step 4: Add Voiceover Over The Video

To top it off, you need to add a voiceover to your video, which will narrate a story for your audience.

This way they’ll be more engaged with your video and take more interest in watching the video and listening to the story behind it at the same time. 

Create 2D Animated Explainer Video

How To Find The Right Explainer Video For Your Company? 

If creating a 2D video on your own sounds too much work, then no worries. You can hire 2D animator for explainer video to handle this whole process for you. 

But which explainer video company is trusted and which is not that’s another important process.

Below, we’ve outlined some main points to consider when choosing the best 2D animation explainer video company. 

  • Research about the companies

The first thing which you need to do is research about the different 2d animated explainer video services. 

The research will help you decide which companies are offering affordable 2d animation services, what is the 2D animated explainer video is in different companies, and which is the best. 

  • Read reviews & testimonials on their site.

While you are on a hunt for the best 2D animation explainer video company, it is advised to read reviews and testimonials on each of the company sites. 

This will help you in getting a more in-depth review of the company and what others have to say about their services.

  • Check their past work.

Another important thing to consider before trusting any company is to review their past work to see if their work matches your requirements or not.

  • Compare the pricing plans of each.

Last but not least, don’t forget to compare the pricing plans of each explainer videos company.

This will help you decide which fits the best in your budget while not cutting corners on any of your requirements.

Wrapping It Up!

If you do not want to create 2D animated explainer video by yourself, then no worries, as now you can hire different 2D animated explainer video services, which will make the task easy for you. 

All you need to do is research and decide on any 2D animated explainer video studio of your choice from whom you want to get the work done, and that will be it on your end!

These animators are highly professionals in their field and can create engaging and fun 2D animated videos that can educate your audience about the given topic.

They aim to make the work as simple as possible while also ensuring that your audience is well-informed about the topic.

This is why it is important to have a keen eye for detail when choosing a 2D animation explainer video company.

FAQs

Q 1: Can AI create 2D animation?

Yes, AI can create 2D animation videos for you. If you donu2019t want to generate the whole video using AI, you can use it for assistance only to brainstorm ideas for your video.

Q 2: Can 2D explainer videos be customized to match my brand and messaging?

Yes! 2D explainer videos can be easily customized to match any brand and its messaging style. You can tailor everything according to your choice, from color palette to tone, voice, and so much more!

Q 3: What makes a good explainer video?

Good explainer videos are often short in length, as their purpose is to simplify the concept for the audience. They should also include a strong call to action (CTA). A good explainer video should be well-defined in itself so that the audience doesnu2019t need to go in more depth to understand what to do after watching it.

Q 4: What is the best way to make 2D animation?

The best way to make 2D animation is to have the best strategy for it. Plan your video before you start work on it, from the script to its visuals to the time limit you are aiming for and how you want to simplify the topic for your audience through it.

Q 5: Why do you need to hire a 2D animator for an explainer video?

The animators are highly professional, and they will make the whole process easier for you and provide you with a high-quality explainer video for your business.


Whimsitoons is an industry-leading video production company based in the USA. Our mission is to help businesses bring their ideas and stories to life through visual media. Our unique value proposition lies in our ability to combine professional expertise with creative storytelling, allowing us to turn any concept into a captivating piece of content. By producing videos that are engaging for audiences while remaining meaningful from a business perspective, we strive to provide our customers with content that helps them grow their brands and reach new heights. We’re committed to helping clients maximize their potential through innovative and impactful visuals as we continue powering successful marketing campaigns in ways never before seen!