How Much Does A B2B Explainer Video Cost? Guide for Different Styles

“How much does a B2B explainer video cost” is the question which instantly pops into everyone’s mind who are looking to use this marketing strategy in promoting their brand.

B2B explainer videos are a great way to give fresh insights about your company and its newly launched products or services you are introducing is essential to showing your commitment to your customers.

According to the stats, 72% of people prefer learning about a product or service through video rather than dry text.

This is where B2B explainer videos come in very handy. 

So, in this blog post, we’ll cover everything about B2B explainer videos from: 

• What is the cost of a B2B explainer video
• What influences a B2B explainer video’s price 
• How to choose the right style for your company 
• Budgeting tips of B2B explainer video. 

Without further ado, let’s get right into our topic. 

What Are B2B Explainer Videos?

B2B explainer videos are short, engaging videos that explain any complex business idea, new product, or service in 60 to 120 seconds.

This video helps in breaking down big ideas into easy-to-understand ways. 

The purpose of these B2B videos is to:

• Generate new leads
• Educate potential customers
• Turn leads into sales.

You can create a 2D animated explainer video for your B2B business or a 3D one; it is totally up to your choice and budget. Both work great in marketing strategy.

Factors That Affect the Pricing Of A B2B Explainer Video

To answer the question, “How much does a B2B explainer video cost?” everyone must be aware of the factors that affect B2B explainer video pricing:

1. Video Length: 

The B2B animated explainer video pricing varies greatly by the duration of the video.

The longer the video, the greater the price. Most explainer films are 60-90 seconds long, as this is the best length for engagement. 

1. Style and Complexity: 

A B2B explainer video’s style and complexity will usually cost more because of the time and skill needed. 

1. Voiceovers and Sound Design: 

The production value and total cost of a B2B explainer video increase when the client requests various sound effects and expert voiceovers 

1. Revisions and Edits: 

Regular changes and adjustments will have an effect on costs, especially for complicated videos like 3D animations. 

1. Agency Expertise: 

If you opt for a well-established explainer video agency, then it will cost you more, but you’ll get the best quality video in the end.

There are many agencies who are offering custom 2d animation service as well as custom 3d animation service; exploring the options on your own will help you get the best price according to your needs.  

How Much Does A B2B Explainer Video Cost? Average Costs For Different Styles

The different styles of B2B explainer video pricing vary significantly depending on the style you choose. 

Below, we’ve outlined some of the most common styles and their average costs:

• Animated Explainer Videos

An animated video is the most preferred choice for B2B companies; why?

This is because these videos are flexible and work perfectly to creatively explain complicated ideas with a unique approach. 

Cost: If you are not sure how much does an animated explainer video cost, then it can range between $3,000 and $10,000, depending on the level of detail and customization.

• Whiteboard Animation Videos

Whiteboard animations are a budget-friendly option. 

They involve simple drawings on a whiteboard, which are animated as if being drawn in real-time 

Cost: Depending on length and complexity., this style will cost between $1,000 and $7,000

• 3D Animation Explainer Videos

If you’re looking for high-end visuals, 3D animation is the way to go. 

These videos are highly detailed and can demonstrate products or concepts in a visually stunning way. 

Cost: The cost of a 3D animation explainer video ranges from $10,000 to $50,000, making it one of the most expensive options.

• 2D Animation Explainer Video

2D animation is another popular choice for B2B explainer videos. 

They offer a classic animated look and feel without the high price tag of 3D animation. 

Cost: A 2D animation explainer video typically costs between $3,000 and $8,000.

• Motion Graphic Videos

Motion graphic explainer videos use dynamic text and graphics to convey a message, often with a modern and sleek design. 

Cost: These videos are relatively affordable, ranging from $2,000 to $9,000, making them a good middle-ground option.

Tips For Budgeting High-Quality B2B Explainer Videos

To get the most value from your investment, consider these budgeting tips:

• Keep it short

The main thing about these videos is that they are short. 

So don’t opt for longer videos for 1 or 2 minutes if you want to cut the budget short. 

Keep your video to the point to hold the viewer’s attention more effectively.

• Choose the right style

Select a style that fits both your message and your budget. 

For example, if you need something visually impactful, you might consider a 2D or 3D animation, even though it costs more.

• Opt for long-term value.

Don’t just think for the moment; instead, think about creating evergreen content that can be used in various marketing channels over time, giving you more return on investment.

• Explore the different agencies

Get quotes from multiple agencies to compare B2B explainer video pricing. Sometimes, a smaller or niche agency can offer better pricing without sacrificing quality.

Wrapping It Up!

When it comes to “how much does a B2B explainer video cost? The answer depends on several factors, including style, complexity, and length. 

Whether you opt for a whiteboard animation or a high-end 3D video, understanding your options and budget will help you make the best choice for your business. 

Keep in mind that investing in a high-quality explainer video is a long-term benefit that can pay off by attracting new clients and boosting conversions. 

So, explore your options and choose wisely!

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